Overview
A roastery ready for the shelf
Copperline roasted exceptional coffee but looked like three different companies across bag, truck and Instagram. We built one confident system — then proved it across packaging, signage and social before launch day.
The challenge
Wholesale buyers loved the coffee but hesitated at the packaging; retail customers could not pick Copperline out of a lineup. The identity had to work at one inch on a bag and ten feet on a van — and survive a busy café counter.
The approach
Three creative territories, tested with real customers at tastings — not just in the studio. The winner combined an industrial copper mark with warm, plain-spoken copy, then rolled out across every surface in one coordinated launch.
Outcome
One brand, everywhere
- Full identity system: mark, type, colour, packaging and signage
- Sixty-page brand book the in-house team uses weekly
- Launch kit covering social, menus, merchandise and van livery